Męskie Granie is a travelling Polish festival organised by the Żywiec brand, with concerts across several major cities each summer rather than a single camping site. It focuses on artistically ambitious Polish music – rock, alternative, pop, hip-hop, electronic and cross-genre collaborations. A key feature is the annual Męskie Granie Orkiestra, a special project combining several popular artists to record a new single and headline shows; these songs often become major Polish hits. Each edition has its own creative visual and musical identity, and the tour is widely covered in mainstream media. Męskie Granie has played a significant role in promoting modern Polish songwriting and live performance standards.
